AliMa

Ciao everyone,

After more than a year of design, development, and testing - and several years of creative research and strategy - I’m finally ready to share AliMa, a jewelry brand that feels like the most personal thing I’ve ever built.

AliMa wasn’t born out of a business plan. It came from a series of questions:

Why is most jewelry either too delicate to feel empowering or too loud to feel personal

Why does it feel like elegance and rebellion are separated?

Why do so many women, even the most accomplished ones I know, hesitate when choosing bold pieces for themselves?

So I started designing what I couldn’t find. Sculptural forms that hold presence. Materials that carry emotional weight. Jewelry that feels architectural, but alive. Romantic, but sharply defined. Confident, but never performative.

AliMa is born in small batch pieces in Italy—The brand stands for intentional beauty, emotional intelligence, and elegance with edge. It’s for the introverts who want to be seen, for those who move through the world with quiet confidence, for the very smart who never quite fit in; and it’s also for anyone who has ever felt the pull to reclaim something deeply creative, on their own terms.

Each piece is intentionally crafted to feel like memory and architecture at once: striking, intimate, and enduring. It’s inspired by light, tension, and the elegance of design on a woman’s features. Jewelry that is both statement and silence.

-----------

Today, the brand is real. The website is live. Every piece represents months of work—not just in design, but in supply chain, creative direction, storytelling, and testing.

And as with anything new, especially something self-funded and independent, the next steps depend on support. Not from algorithms. Not from big press. But from the people who’ve seen me, supported me, or inspired me. 

If you’re receiving this letter, you’re one of those people;

you already are, in some way, part of AliMa.

I would be incredibly grateful if you’d consider supporting the brand’s early standing in the marketplace—by placing an order, joining one of the 3 founding tiers below, buying a gift card, or sharing AliMa with someone who would love it.