About Us
About AliMa
Behind the Brand
AliMa Jewellery was born from a discovery made by our founder during a research study with women across various industries. These women, successful and trailblazing in their fields, were hesitant when it came to choosing accessories—often afraid to make a bold decision or risk standing out. They found themselves paralyzed by the idea of selecting jewelry that might not fit perfectly with their outfits or existing pieces. The result? They avoided making a choice altogether. AliMa was created for them—to make bold choices easy and to empower you to embrace your unique style with confidence.
AliMa Jewellery brings the timeless elegance of Italian design together with architectural precision and daring creativity. Our pieces add an edge of boldness to any look, yet maintain an undeniable elegance that is both striking and effortless. Whether you’re mixing and matching, combining, or wearing a single statement piece, AliMa is here to inspire boldness. What do we mean with boldness? You can really only understand that when you wear one of our pieces. Our brand stands for those who challenge societal norms—but also for entrepreneurs, world travelers in search of a place that feels more like home, introverts who want to be seen, perfectionists who embrace imperfection and pivot when needed; AliMa is for the very smart who feels like they never quite fit in. AliMa is the jewelry of choice for those who light up at the sight of beauty and carry the strength and confidence of someone who knows their worth.
Our Mission
Our mission atAliMais to arm women with confidence through bold, daring, and elegant jewelry that makes the act of choosing an accessory effortless. We believe that jewelry is not just an addition to your outfit—it is the centerpiece that empowers you to express your individuality, break free from societal norms, and embrace your uniqueness with pride.
Our Values
• Boldness & Empowerment: We design for those who are fearless in their choices and unapologetic in their desire to stand out. Our pieces are created to inspire confidence, allowing you to express yourself through daring designs that challenge traditional norms.
• Italian Craftsmanship & Precision: Each piece is meticulously designed with architectural precision, combining timeless Italian elegance with modern boldness. Every piece undergoes months of testing to ensure it’s a true work of art. Every piece is also hand finished, therefore unique in its choice of stones and setting.
• Sustainability & Thoughtfulness: We care about our planet and strive to make sustainable choices. At AliMa, 95% of our packaging is made from recycled materials, and we promote made-to-order production with small batch collections to reduce waste and overproduction.
• Quality & Aesthetic: We carefully select the finest fashion and semi-precious materials from around the world. Each piece is meant to be the focal point, designed to enhance any outfit with striking colors and deep emotions. From pearls and crystals to green gems and black onyx, AliMa’s materials represent the brand’s personality—piercing elegance with depth and an edge.